Thursday, 7 February 2008

the shape of politics to come

Some people like fonts. A lot.


The professionals call it for Obama and McCain. Here's how they break it down:

Obama's type is contemporary, fresh, very polished and professional. The serifs are sharp and pointed; clean pen strokes evoke a well-pressed Armani suit. The ever-present rising sun logo has the feeling of a hot new Internet company. His sans serifs conjure up the clean look of Nike or Sony. This typography is young and cool. Clearly not the old standards of years past.

McCain uses type that is a perfect compromise between a sans and a serif, what type geeks call a "flared sans."

I guess we'll see.

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